http://www.aspirekc.com/Blog/2008/01/19/are-you-on-the-marketing-fast-track/ Work ON your Business, not IN your business... Mon, 22 Feb 2010 20:49:11 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://www.aspirekc.com/Blog/2008/01/19/are-you-on-the-marketing-fast-track/comment-page-1/#comment-51 Shawn Kinkade Mon, 21 Jan 2008 01:51:17 +0000 http://www.aspirekc.com/Blog/2008/01/19/are-you-on-the-marketing-fast-track/#comment-51 Michael - Thanks for the comment. I'm enjoying what you and Greg are doing at Gateway Blogging (I'm in the PBCA with Greg). I'm also getting Remarkablogger and finding that to be very inspirational as well. Michael – Thanks for the comment. I’m enjoying what you and Greg are doing at Gateway Blogging (I’m in the PBCA with Greg). I’m also getting Remarkablogger and finding that to be very inspirational as well.

]]> http://www.aspirekc.com/Blog/2008/01/19/are-you-on-the-marketing-fast-track/comment-page-1/#comment-50 Michael Martine Mon, 21 Jan 2008 01:41:15 +0000 http://www.aspirekc.com/Blog/2008/01/19/are-you-on-the-marketing-fast-track/#comment-50 Great, practical stuff, Shawn. I appreciate you mentioning Gateway Blogging. If you don't truly know and understand your ideal customer, how will you create a promotion that would appeal to them? You will miss the mark. And of course, this imperative precedes promotions -- you will be much more successful in general if you have a detailed portrait of your ideal customer in mind with every decision you make. Great, practical stuff, Shawn. I appreciate you mentioning Gateway Blogging. If you don’t truly know and understand your ideal customer, how will you create a promotion that would appeal to them? You will miss the mark. And of course, this imperative precedes promotions — you will be much more successful in general if you have a detailed portrait of your ideal customer in mind with every decision you make.

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