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When you’re trying to make big changes, personally or in your business, they can often be overwhelming. In fact that’s why a lot of New Year’s resolutions fail – they’re too big to tackle all at once (and more than likely there are too many of them).
Pamela Slim, who has a great blog at Escape from Cubicle Nation has a great post here about setting yourself up for a 4 day win.
Basically the idea is to take those big resolutions and break them into small pieces that you can successfully complete in the next 4 days. Then take the next small piece and get it done in the next 4 days.
3 guys, a camera and 4 days…
The video linked below is a fantastic example of doing the unimaginable by breaking it down into small components.
Imagine recreating the D-Day invasion of Normandy – with only 3 people! It’s a 4 minute video, but it’s well worth the time.
You eat an elephant 1 bite at a time – it seems overly simplistic, but by fully planning out all the steps that need to be done and then doing something to move forward every day, you can get through the entire thing!
What elephant are you trying to eat? Share your challenge here – I’d be glad to help you think through your next steps.
Probably because it’s the new year, but I’ve been seeing a lot of sites and articles focused on the idea that the best way to change is develop new habits.
Once you get to the point that you no longer consciously think about something it becomes ingrained into your life. And if you consciously choose the most effective habits, one at a time, you will become an unconscious effective machine…so to speak.
You established a great rapport with your prospect.
You didn’t dwell on your product’s features or benefits, instead you asked what the prospect needed – you even got into the detailed pain they are feeling.
You clearly established their need and how your product addresses their need.
The customer said “Sign me up”! Delivery is scheduled for 2 weeks out. You run back to your office to celebrate another successful sale! Woohoo! (insert your favorite celebration sound here…).
But hold on…your delivery team is telling you that the client isn’t returning their calls to setup the installation. You play phone tag for 2 days and finally drive over to find out what’s going on.
Confronted, your prospect sheepishly admits that they’ve changed their mind, your competitor (the incumbent provider) made a better offer and they decided they don’t want to switch providers.
Frustrating and unavoidable? Frustrating yes, but there are some things you can do to minimize this situation. Read More…
You’ve got a great product that people need. You know how to deliver the product, you know the industry, you know how to help people solve problems – ultimately you deliver value.
You’ve been to training, maybe you’re certified, you know your product or service inside and out. If anything you get distracted by all of the great things you could do!
As a business owner you get lots of sales letters. I could probably wallpaper a large room with the number of Credit Card offers I’ve gotten in the past year. Most of them go directly in the trash (often unread) but I will occasionally get something that catches my eye.
Not always in a good way!
Over the weekend I got a letter from Web Listings Inc. It was a single piece of paper printed front and back that looked like an invoice. Since I had never heard of this company I reviewed it pretty closely and found the following quote about 1/2 way down the page:
“This is not a bill. This is a solicitation. You are under no obligation to pay the amount stated above unless you accept this offer.”
A good rule of thumb is that if you have to clarify that your ‘solicitation’ is in fact not a bill – you’re doing something wrong. Read More…
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