
What if you owned a retail operation that depended on foot traffic and visibility for a large part of your business?
You’ve got great products, your prices are attractive and you have quality staff people running your store.
Now imagine that your store is located in a dark back alley in a rough part of town.
How’s that working out for you?
Is your store a success? Are you going to be able hang on for the long run?
Are you really mad at the commercial real estate agent that got you the space?
You might be able to make this situation work, if you have a highly loyal customer base and a product or experience that really hard to find anywhere else. Certainly there are restaurants and bars that can make that kind of ‘ambiance’ work for them, but in general it’s very difficult to succeed in the long run when you’re not where your customers are.
The amazing thing is that everyday business owners are choosing every day to stay out of the main street and away from their customers.
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