Comments on: Revisiting being Remarkable

By: The 1 thing you want customers & prospects saying | Aspiring Business

The 1 thing you want customers & prospects saying | Aspiring Business — Fri, 20 Jun 2008 03:07:24 +0000

[...] an identity that stands out, that’s different in some way than everyone else, if you can be Remarkable, then you’ve suddenly got a marketing machine that runs mostly by [...]

By: How to create a Small Business of the Year | Aspiring Business

How to create a Small Business of the Year | Aspiring Business — Fri, 02 May 2008 03:30:03 +0000

[...] a small business owner is hard, but if you go into it with the idea that you want to be remarkable, that you want to be the best you can be, then amazing things can [...]

By: Shawn Kinkade

Shawn Kinkade — Thu, 03 Apr 2008 02:10:41 +0000

Toby,

Thanks for the comments – I agree that it’s not easy, but not pursuing something that you’re excited about is pretty…sad for lack of a better word.

Shawn

By: Tobin Truog

Tobin Truog — Wed, 02 Apr 2008 13:28:35 +0000

Shawn,

Wow…it’s great to see you getting your Godin on! The thing about being remarkable is that it is ALWAYS the more difficult route. There are always easier choices in front of you.

At law school my wife always heard the quote that for any challenge there is an answer that is simple, well-considered, easy to understand, brilliant, and wrong.

The other thing about Remarkable is that it is always changing. As soon as you become the best service provider in your field…someone else is going to try to do the same.

THAT is why you have to take the stuff about being the best in your “world” and relentlessly QUIT the stuff that isn’t helping you do that.

I think that the hardest step for a lot of business owners is to stop the insanity for a moment and to put together a real live plan for their company.

Easy to say yes to.

Harder to sit there and have someone tear down what you have built up.

Go for it!