photo by peasap 

I was talking with a business owner the other day and he was pretty stressed.

Overall things were going well for him, but he was in a constant state of crisis with a huge backlog of things to do.

He estimated he had a list of 20 things to do that were all #1 priorities.

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photo by muha….’s 

If you’re a small business owner interested in growing your business, there’s a good chance that at some point you’ve been overwhelmed with all of the things you could do with your business.

You could create a blog. 

You could revamp your website (or create one if you don’t have one). 

You could evaluate your target market and refine it down to your top customers.

You could run a direct mail campaign and test out your top 3 messages to evaluate which one works best.

You could attend a seminar (www.linkedinkc.com )  Actually this one you should do…! 

You could create an operations manual and document all of the processes in your business.

In fact there are literally hundreds of things you could start doing, so many that it’s really easy to get overwhelmed, burnt out or just plain old tired.  Read More…

photo by mayr 

Opening Day gives the promise of new life for your baseball team.

Those first daffodils, crocus and tulips give the promise of Spring in the air.

So what’s your promise to your customer?

The reality is that whether you specifically state a promise or not, a promise is assumed and your reputation and future sales from that customer (and their potential referrals) are going to be largely based on if you kept or exceeded that assumed promise.

Get it up front

We had an interesting discussion today at the Heartland Coaches Alliance primarily focused on the importance of establishing a clear and focused coaching agreement before meeting with clients. Read More…