At this point it’s pretty much a cliche that Change is hard. What’s new is the scientific understanding of why it’s hard to change – and how that understanding can help make change occur.
Unfortunately for a small business owner, especially in today’s economic climate, change isn’t just likely, it’s a near certainty.
It is not necessary to change, survival is not mandatory. -W. Edwards Deming
However that doesn’t make it any easier to deal with.
If you want to make enemies, try to change something. ~Woodrow Wilson
You will resist change, your clients and customers will resist change and probably most importantly, your employees will resist change. It’s human nature, but that doesn’t mean you can’t overcome that resistance.
A friend of mine – we’ll call him Dave to protect the innocent, recently met with a local Online Marketing company to learn more about how to get started with online marketing – specifically email marketing (sending online newsletters to contacts that you know).
It turned out to be a scary encounter…
I wasn’t at the meeting (which is why I’m not naming names), but I did get a pretty clear breakdown of the conversation. I checked out the company’s website and unfortunately I’ve seen plenty of other examples like this one that fall into the same category – companies that take advantage of small business owners that don’t know any better and try to sell them expensive solutions that they don’t need.
They walked Dave through their proposed solution and quoted a price of a few thousand dollars for up front design and a per mailing cost of a couple hundred dollars. This is for the creation of an HTML and Graphics newsletter template that would be emailed out on a regular basis. Their hook was that using eye-catching graphics and a customized look and feel would drive a significant spike of prospective clients to Dave’s door.
You may have heard of TED – no, not the weird guy down the street, but the annual conference on Technology, Entertainment and Design.
It’s been going on since 1984 and every year it’s expanded to become bigger and better.
The focus of TED is to bring together interesting people and challenge them to give the talk of their lives in 18 minutes (give or take a few).
The gamut runs from inspirational to educational and instructive to entertaining and very funny. Imagine being able to hear from some of the most interesting people in the world in 18 minute chunks – for free!
If you’ve never had a chance to check it out, it’s well worth spending some time to explore – you can find the starting place at TED.org.
Below is one of the more recent postings from a magician / mentalist named Keith Barry. I had never heard of him, but based on the show he put on here, I’m sure we’ll all be hearing a lot more about him in the future – fantastic stuff!
Have you ever had the experience of suddenly having a new insight into something?
It could be during a heated conversation when you suddenly understand where the other person is coming from (and why they’re mad…) or sometimes you can ‘have the lights turned on’ when you’re listening to a particularly talented speaker.
It only took 15 pages into The Big Five for Life by John Strelecky for me to hit on a new way of looking at something. This is a book that’s billed as a story about the greatest business leader to ever live and the ‘secret’ to his success. It’s not a typical business book by any stretch, but there are a lot of ideas that a business owner could use to increase their success.
One of the things that I love about what I’m doing now is that I need to read a lot of books, specifically business books.
Many of them are extremely insightful and about as much fun to read as a statistics textbook.
Many of them are painful to read and not very insightful.
A very few of them are both enjoyable to read and leave you with great ideas.
The Big Five For Life belongs in that last category – read on to find out why! Read More…
In the place where you live
Now face north
Think about direction
Wonder why you haven’t before
In the place where you work
Now face west
Think about the place where you live
Wonder why you haven’t before
REM – Stand
I had an interesting discussion today where the question was asked to me:
“If you could make $100,000 a year just for giving this type of presentation 5 times a week – would you be interested?”
(As a side note, this type of presentation was a reference to a network marketing type of product – I didn’t get all of the details, but it looked cleaner than some, but ultimately involved selling to friends, acquaintances and contacts).
Have you ever thought about what you do for a living and the money you make?
Just a guess, but if you’re like most people, you’ve at least considered it.
What would your answer to that question be?
Before I answered, I gave it some thought and…wait, I should back up just a bit and give some background…