Articles on:

How to scientifically make change happen!

  photo by xcode  If you’re like most business owners (or people for that matter), you’d like to make more money, work fewer hours and enjoy what you do – that combination is the updated version of the American dream.  However for most of us, reaching that kind of outcome requires significant changes to what […]

Are you playing to your strengths?

Photo by hrtmnstrfr You (and your business) are really good at something. Maybe it’s a tangible skill related to how you create or deliver your product or service.  Maybe it’s an intangible soft skill like active listening or customer follow-up. Whatever it is, it’s one of only a few things that really makes you different […]

Social Media is Changing Inspiration – Get Back Up!

The world is truly an amazing place and what’s really made that clear is the enormous change we’re seeing with the transparency and the availability to see things. In the past, if a major news organization or television show didn’t make a topic, an event or a person a priority story – more than likely […]

Marketing response leaving you flat?

Buy low, sell high!                  Use a consistent look and feel for marketing! Sell benefits not features!            Keep in touch with existing customers! It costs 6x as much to get new customers as it does to keep old ones! Know your target market!       Include a clear ‘Call To Action’! People generally buy from people that they […]

Solving the job creation issue…?

We’re hearing a lot about the incoming government’s plan for job creation.  From a macro economic perspective, jobs are the foundation that has to be in place for all the other stuff to matter.  (And small businesses account for the lion’s share of jobs, so small business relief should be front and center).  Unfortunately, it’s […]

Innovation is the Saving Grace

Photo from apple.com  I don’t care what anyone else says – we are living in absolutely amazing and fascinating times!  I totally believe that innovation is going to continue to drive us to fantastic heights (it may take a while and be painful in the interim, but there’s a lot to look forward to). I […]