http://www.aspirekc.com/Blog/2009/06/20/do-you-gnome-your-customers-well/ Work ON your Business, not IN your business... Sat, 13 Mar 2010 14:50:53 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://www.aspirekc.com/Blog/2009/06/20/do-you-gnome-your-customers-well/comment-page-1/#comment-575 Jared Lock Tue, 23 Jun 2009 14:02:57 +0000 http://www.aspirekc.com/Blog/2009/06/20/do-you-gnome-your-customers-well/#comment-575 We find that as a small business, one of our distinct competitive advantages is the capacity and flexibility to perform work in ways that clients want to -- i.e., we do a project in a way that fits their natural style, not the other way around. We do not force them into a box and make them do things our way. it is important for your business to know who it is, who it appeals to, and why and then spend your time going after that market. You'll sleep much better at night and have more time to plant the roses. We find that as a small business, one of our distinct competitive advantages is the capacity and flexibility to perform work in ways that clients want to — i.e., we do a project in a way that fits their natural style, not the other way around. We do not force them into a box and make them do things our way. it is important for your business to know who it is, who it appeals to, and why and then spend your time going after that market. You'll sleep much better at night and have more time to plant the roses.

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