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	<title>Comments on: Are you standing out? 8 examples on getting found!</title>
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	<link>http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/</link>
	<description>Work ON your Business, not IN your business...</description>
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		<title>By: skinkade</title>
		<link>http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/comment-page-1/#comment-620</link>
		<dc:creator>skinkade</dc:creator>
		<pubDate>Fri, 09 Oct 2009 21:37:35 +0000</pubDate>
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		<description>Joseph - Thanks for totally invalidating my point!  ;-)  (just kidding).&lt;br&gt;&lt;br&gt;I agree that Reports and ebooks can (and may be) overdone, but for those industries or businesses that aren&#039;t heavily online, it&#039;s still a good place to start...as long as they&#039;re engaging and add value - which I think was your point as well.  To me it&#039;s less about lead generation and more about establishing value and expertise.&lt;br&gt;&lt;br&gt;Good stuff - thanks.&lt;br&gt;&lt;br&gt;Shawn</description>
		<content:encoded><![CDATA[<p>Joseph &#8211; Thanks for totally invalidating my point!  <img src='http://www.aspirekc.com/Blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   (just kidding).</p>
<p>I agree that Reports and ebooks can (and may be) overdone, but for those industries or businesses that aren&#39;t heavily online, it&#39;s still a good place to start&#8230;as long as they&#39;re engaging and add value &#8211; which I think was your point as well.  To me it&#39;s less about lead generation and more about establishing value and expertise.</p>
<p>Good stuff &#8211; thanks.</p>
<p>Shawn</p>
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		<title>By: Joseph Manna</title>
		<link>http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/comment-page-1/#comment-619</link>
		<dc:creator>Joseph Manna</dc:creator>
		<pubDate>Fri, 09 Oct 2009 21:16:44 +0000</pubDate>
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		<description>Shawn, this was a helpful post. Thanks for mentioning us and our marketing at Infusionsoft. I would want to add to #7, that free reports and eBooks aren&#039;t the only ways marketers can collect leads. &lt;br&gt;&lt;br&gt;You can check it out on our blog, &lt;a href=&quot;http://www.infusionblog.com/marketing-and-sales-strategies/the-death-of-the-free-report-and-the-ebook/&quot; rel=&quot;nofollow&quot;&gt;The Death of the Free Report (and the eBook)&lt;/a&gt;. &lt;br&gt;&lt;br&gt;To me, the best way a business can stand out is to engage, interact and show a little personality. We all have one and the more they show it, the more unique they become. &lt;br&gt;&lt;br&gt;~Joseph</description>
		<content:encoded><![CDATA[<p>Shawn, this was a helpful post. Thanks for mentioning us and our marketing at Infusionsoft. I would want to add to #7, that free reports and eBooks aren&#39;t the only ways marketers can collect leads. </p>
<p>You can check it out on our blog, <a href="http://www.infusionblog.com/marketing-and-sales-strategies/the-death-of-the-free-report-and-the-ebook/" rel="nofollow">The Death of the Free Report (and the eBook)</a>. </p>
<p>To me, the best way a business can stand out is to engage, interact and show a little personality. We all have one and the more they show it, the more unique they become. </p>
<p>~Joseph</p>
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		<title>By: davidsoxman</title>
		<link>http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/comment-page-1/#comment-618</link>
		<dc:creator>davidsoxman</dc:creator>
		<pubDate>Tue, 06 Oct 2009 22:16:43 +0000</pubDate>
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		<description>Thanks for the post Shawn. I subscribe to the theory that by giving something away, you ultimately receive something in return, later on.  By sharing knowledge that is helpful and of value, these companies are creating a trusted brand that brings loyalty and yes, sales.</description>
		<content:encoded><![CDATA[<p>Thanks for the post Shawn. I subscribe to the theory that by giving something away, you ultimately receive something in return, later on.  By sharing knowledge that is helpful and of value, these companies are creating a trusted brand that brings loyalty and yes, sales.</p>
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		<title>By: kevindervin</title>
		<link>http://www.aspirekc.com/Blog/2009/10/05/are-you-standing-out-8-examples-on-getting-found/comment-page-1/#comment-617</link>
		<dc:creator>kevindervin</dc:creator>
		<pubDate>Tue, 06 Oct 2009 19:38:15 +0000</pubDate>
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		<description>Great post Shawn and GREAT examples of what pretty much any business can do. I love the fact that as you point out, none of these examples is of a business doing something terribly complex. The fact is they are just doing it and doing it consistently.&lt;br&gt;&lt;br&gt;Thanks for sharing.&lt;br&gt;&lt;br&gt;All my Best!&lt;br&gt;Kevin</description>
		<content:encoded><![CDATA[<p>Great post Shawn and GREAT examples of what pretty much any business can do. I love the fact that as you point out, none of these examples is of a business doing something terribly complex. The fact is they are just doing it and doing it consistently.</p>
<p>Thanks for sharing.</p>
<p>All my Best!<br />Kevin</p>
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