The world is truly an amazing place and what’s really made that clear is the enormous change we’re seeing with the transparency and the availability to see things. In the past, if a major news organization or television show didn’t make a topic, an event or a person a priority story – more than likely […]

Buy low, sell high!                  Use a consistent look and feel for marketing! Sell benefits not features!            Keep in touch with existing customers! It costs 6x as much to get new customers as it does to keep old ones! Know your target market!       Include a clear ‘Call To Action’! People generally buy from people that they […]

We’re hearing a lot about the incoming government’s plan for job creation.  From a macro economic perspective, jobs are the foundation that has to be in place for all the other stuff to matter.  (And small businesses account for the lion’s share of jobs, so small business relief should be front and center).  Unfortunately, it’s […]

Photo from apple.com  I don’t care what anyone else says – we are living in absolutely amazing and fascinating times!  I totally believe that innovation is going to continue to drive us to fantastic heights (it may take a while and be painful in the interim, but there’s a lot to look forward to). I […]

photo by wili hybrid  It’s the dawn of a new year – new opportunities, new challenges.  2008 is (thankfully) in the history books and 2009 is going to be a big improvement.  Now is the time to pull together your plans for you and your business and layout the roadmap for a successful year and […]