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	<title>Comments on: 2 tools for maintaining your Social Media Garden</title>
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	<link>http://www.aspirekc.com/Blog/2010/01/09/2-tools-for-maintaining-your-social-media-garden/</link>
	<description>Bigger, Better, Business</description>
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		<title>By: Check out 3 new surprising sites for your business! &#124; Aspiring Business</title>
		<link>http://www.aspirekc.com/Blog/2010/01/09/2-tools-for-maintaining-your-social-media-garden/comment-page-1/#comment-335</link>
		<dc:creator>Check out 3 new surprising sites for your business! &#124; Aspiring Business</dc:creator>
		<pubDate>Tue, 22 Jun 2010 03:31:53 +0000</pubDate>
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		<description>[...] has some of the same functionality that Xobni offers with Outlook (also a worthwhile free app that I’ve written about before).&#160; Primarily a quick and easy shortcut to a lot of information on who ever you’re [...]</description>
		<content:encoded><![CDATA[<p>[...] has some of the same functionality that Xobni offers with Outlook (also a worthwhile free app that I’ve written about before).&#160; Primarily a quick and easy shortcut to a lot of information on who ever you’re [...]</p>
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		<title>By: skinkade</title>
		<link>http://www.aspirekc.com/Blog/2010/01/09/2-tools-for-maintaining-your-social-media-garden/comment-page-1/#comment-334</link>
		<dc:creator>skinkade</dc:creator>
		<pubDate>Wed, 13 Jan 2010 04:04:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.aspirekc.com/Blog/2010/01/09/2-tools-for-maintaining-your-social-media-garden/#comment-334</guid>
		<description>Jerry,&lt;br&gt;&lt;br&gt;It&#039;s a great question - I see a lot of people (even those that have been using Social Media for a while) stepping back and trying to figure out where to go from here.  I don&#039;t have all the right answers, but I&#039;m looking at it the same way I look at &#039;real world&#039; networking.&lt;br&gt;&lt;br&gt;It takes a long time to build a networking presence, find the right kind of partners who will refer you (and who you can refer), but if you can get established with the right network, you can drive a lot of business in the door.&lt;br&gt;&lt;br&gt;However if you stop attending networking events, don&#039;t see people for weeks at a time, don&#039;t follow-up or follow through with opportunities and referrals they give you, then your connections will dry up.&lt;br&gt;&lt;br&gt;On social media, I think you can make a push for events, activities, new products that are more like campaigns, but I also think there&#039;s value in just letting people know that you&#039;re out there...still doing stuff, still thinking about things and ready to help them out.&lt;br&gt;&lt;br&gt;If you get wrapped up in the tools and the number of followers, you&#039;re likely to lose your way...but if you continue just trying to connect and let people know who you are and what you&#039;re about, then there&#039;s still a lot of value.&lt;br&gt;&lt;br&gt;Just like continuing to attend networking events.&lt;br&gt;&lt;br&gt;I&#039;ll have to give some thought to a more complete answer - maybe a different post.  Thanks for the question.&lt;br&gt;&lt;br&gt;Shawn</description>
		<content:encoded><![CDATA[<p>Jerry,</p>
<p>It&#39;s a great question &#8211; I see a lot of people (even those that have been using Social Media for a while) stepping back and trying to figure out where to go from here.  I don&#39;t have all the right answers, but I&#39;m looking at it the same way I look at &#39;real world&#39; networking.</p>
<p>It takes a long time to build a networking presence, find the right kind of partners who will refer you (and who you can refer), but if you can get established with the right network, you can drive a lot of business in the door.</p>
<p>However if you stop attending networking events, don&#39;t see people for weeks at a time, don&#39;t follow-up or follow through with opportunities and referrals they give you, then your connections will dry up.</p>
<p>On social media, I think you can make a push for events, activities, new products that are more like campaigns, but I also think there&#39;s value in just letting people know that you&#39;re out there&#8230;still doing stuff, still thinking about things and ready to help them out.</p>
<p>If you get wrapped up in the tools and the number of followers, you&#39;re likely to lose your way&#8230;but if you continue just trying to connect and let people know who you are and what you&#39;re about, then there&#39;s still a lot of value.</p>
<p>Just like continuing to attend networking events.</p>
<p>I&#39;ll have to give some thought to a more complete answer &#8211; maybe a different post.  Thanks for the question.</p>
<p>Shawn</p>
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		<title>By: Jerry Smith</title>
		<link>http://www.aspirekc.com/Blog/2010/01/09/2-tools-for-maintaining-your-social-media-garden/comment-page-1/#comment-333</link>
		<dc:creator>Jerry Smith</dc:creator>
		<pubDate>Tue, 12 Jan 2010 23:03:16 +0000</pubDate>
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		<description>Hi Shawn&lt;br&gt;Those are good tools for sure, and there is no doubt that consistency of effort is really important. However I have noticed, a week into 2010 that a number of people have said - &quot;I can&#039;t see how having a social media presence translates to business bottom line.&quot; &lt;br&gt;&lt;br&gt;In other words, have the tools and cool stuff become an end in themselves and once that twitter following is built, the FB friends are there etc. then.....now what?&lt;br&gt;&lt;br&gt;Interested in your thoughts as to how social media can really help bottom line growth. There seems a disconnect that leads to either hard sell messages on SM that put people off and don&#039;t help connections, or connections and conversations but no real way of turning that into real business revenue.&lt;br&gt;&lt;br&gt;What do you think?</description>
		<content:encoded><![CDATA[<p>Hi Shawn<br />Those are good tools for sure, and there is no doubt that consistency of effort is really important. However I have noticed, a week into 2010 that a number of people have said &#8211; &#8220;I can&#39;t see how having a social media presence translates to business bottom line.&#8221; </p>
<p>In other words, have the tools and cool stuff become an end in themselves and once that twitter following is built, the FB friends are there etc. then&#8230;..now what?</p>
<p>Interested in your thoughts as to how social media can really help bottom line growth. There seems a disconnect that leads to either hard sell messages on SM that put people off and don&#39;t help connections, or connections and conversations but no real way of turning that into real business revenue.</p>
<p>What do you think?</p>
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