Comments on: Should you be playing a different game? http://www.aspirekc.com/Blog/2010/01/14/should-you-be-playing-a-different-game/ Bigger, Better, Business Mon, 06 Feb 2012 17:07:36 +0000 hourly 1 http://wordpress.org/?v= By: davidsoxman http://www.aspirekc.com/Blog/2010/01/14/should-you-be-playing-a-different-game/comment-page-1/#comment-338 davidsoxman Fri, 15 Jan 2010 16:20:12 +0000 http://www.aspirekc.com/Blog/2010/01/14/should-you-be-playing-a-different-game/#comment-338 I think we all battle the issue of differentiation. What makes me so special? I am trying a different approach on marketing consulting that I believe only a few have tried. It is the concept of being paid based upon performance. If as a result of hiring me as your outsourced marketing director, I am unable to achieve the results we agreed to in the timeframe we decided, then not only am I fired, but I am paid significantly less than my fee. It's a sharing of risk. It's a new approach, we'll see if it differentiates me from my competition. I think we all battle the issue of differentiation. What makes me so special? I am trying a different approach on marketing consulting that I believe only a few have tried. It is the concept of being paid based upon performance. If as a result of hiring me as your outsourced marketing director, I am unable to achieve the results we agreed to in the timeframe we decided, then not only am I fired, but I am paid significantly less than my fee. It's a sharing of risk. It's a new approach, we'll see if it differentiates me from my competition.

]]> By: skinkade http://www.aspirekc.com/Blog/2010/01/14/should-you-be-playing-a-different-game/comment-page-1/#comment-337 skinkade Fri, 15 Jan 2010 15:05:55 +0000 http://www.aspirekc.com/Blog/2010/01/14/should-you-be-playing-a-different-game/#comment-337 Christina,<br><br>Thanks for the comment - you are absolutely right, there are a lot of ways to differentiate yourself and a lot of them don't have to be big...just right for you (Southwest is an airline physically like everyone else, but their culture of having fun makes them different).<br><br>Shawn Christina,

Thanks for the comment – you are absolutely right, there are a lot of ways to differentiate yourself and a lot of them don't have to be big…just right for you (Southwest is an airline physically like everyone else, but their culture of having fun makes them different).

Shawn

]]> By: Christina http://www.aspirekc.com/Blog/2010/01/14/should-you-be-playing-a-different-game/comment-page-1/#comment-336 Christina Fri, 15 Jan 2010 10:03:48 +0000 http://www.aspirekc.com/Blog/2010/01/14/should-you-be-playing-a-different-game/#comment-336 Excellent post. I'm a firm believer that there's always a way to differentiate yourself from the other in order to gain competitive advantage, you may be selling the same service but then you could still be different in some ways... I love your post. Excellent post. I'm a firm believer that there's always a way to differentiate yourself from the other in order to gain competitive advantage, you may be selling the same service but then you could still be different in some ways… I love your post.

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