Social media comes in a wide variety of choices, with more coming on every day.  There are more platforms than there are colors in a huge box of pencils…so it can be overwhelming to figure out where to get started. 

When I’m giving Social Media workshops, inevitably someone asks “What social media platform should I use if I’m just getting started?”.  Should you get started on Facebook?  Twitter? LinkedIn?  Or any one of several dozen other choices that are out there?

The answer is…it depends – there are a lot of reasons to use each platform, depending on your business, your style, your network and your personal preference.  Some choices will be more effective than others, so let’s look at some of the pros and cons.

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   photo by meddygarnet 

It’s an interesting phrase, but what does it really mean to ‘shoot yourself in the foot”?  According to the Using English website it means the following:

If you shoot yourself in the foot, you do something that damages your ambition, career, etc.

Self inflicted damage!  Just the kind of thing you’d like (and should be able to) avoid when it comes to growing your business successfully.

It’s always great to learn from the mistakes of others, so I thought I would pass along a few self-inflicted business mistakes that I’ve seen recently.  These are based on examples I’ve heard in the last week, but they are sadly fairly common situations and all of them will have a negative effect on a business (and potentially could be business killers over time)!

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