What’s your engine like – you know, the engine on your business?
When you have an engine on your business – a big engine, one that can really crank up the RPMs, you are going to make some noise…and you’re going to create a wake!
With your engine really cranked up, there’s no telling how fast you can get moving and you’ll definitely build up a lot of momentum. It’s true that you might run the risk of crashing into rocks but having that momentum, that speed, that control over the engine is also what enables you to safely steer the boat.
Think about businesses you might know that don’t have an engine (or don’t use it). They float around – pushed by the currents, the wakes generated by other boats, even the wind moves them around. In fact, without an engine, those boats really are at risk for running into the rocks – they don’t have any way to steer and they certainly can’t build up any momentum to run upstream at all!
What’s the engine like on your business?