photo by Brian Hillegas

It’s cool when you get to learn new things!

I sent out a challenge the other day for one of the Peer Group Advisory Boards that I run.  I’m looking for the members of the group to go a bit deeper and get into an issue that they’re struggling with (for the group to discuss).

As part of that challenge my friend Terry from Powercore offered up a variation…a deep thoughts way of looking at things.  It was answering three questions based on the work of Simon Sinek – the author of Start With Why.

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   photo by cloudsoup

Looking for business success?  Here’s some great advice:

- Stick to your strengths…do what you’re really good at.

- Work hard every single day.

- Find partners that get you and work closely with them.

- Be polite and give great service to your customers.

Now this isn’t just any great advice, this is backed up by some amazing statistics – you might have seen an earlier post on Why Businesses Fail with the kind of depressing statistic that more than half of all business start-ups fail within the first 5 years.

However there’s a group that lives by the advice above and their failure rate is about 5% after 5 years!

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   photo by azrainman

Marketing is the lifeblood of any business – without marketing that works, you’re left wondering where everyone went, with the crickets chirping in the background. 

I’ve said it before – whatever business you’re in, you are also in the business of marketing, or you won’t be in business for long – especially these days.  Unfortunately a lot of business owners don’t really get marketing – maybe they’ll occasionally throw some money at it – buy some advertising and hope it all works out.  But they don’t make it a core process of their business. 

Maybe that worked 10 or 15 years ago, but with the explosion of competition, messages and media everywhere, it won’t work today.

Here are 8 reasons why your marketing isn’t working (and why you’re hearing crickets when you’d rather be hearing paying customers)!

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