One of the foundations of Guerrilla Marketing is creativity – finding a unique and interesting way to capture attention.  However just as importantly you need to be talking to the right people and you need to be getting them to think about the problems you solve and the benefits you deliver. The example above does […]

   photo by Brian Hillegas It’s cool when you get to learn new things! I sent out a challenge the other day for one of the Peer Group Advisory Boards that I run.  I’m looking for the members of the group to go a bit deeper and get into an issue that they’re struggling with […]

   photo by cloudsoup Looking for business success?  Here’s some great advice: – Stick to your strengths…do what you’re really good at. – Work hard every single day. – Find partners that get you and work closely with them. – Be polite and give great service to your customers. Now this isn’t just any great […]

   photo by azrainman Marketing is the lifeblood of any business – without marketing that works, you’re left wondering where everyone went, with the crickets chirping in the background. I’ve said it before – whatever business you’re in, you are also in the business of marketing, or you won’t be in business for long – […]

One of the keys to success with small business (and one of the challenges) is that your potential customers need to be able to find you before they can actually spend any money with you. Of course you also need to have a product or service that solves their problem, presented in such a way […]

   photo by renaissancechambara Remember the days of the good ol’ rolodex? Only 7 years ago Facebook, LinkedIn and Twitter didn’t exist (LinkedIn started in May of 2003, Facebook in February of 2004 and Twitter in March of 2006).  Now there are more than 400 Million people on Facebook, 105 Million registered users on Twitter […]