Would you like to make more money? How about having clients who absolutely rave about you and are willing to pay you a premium for what you do for them?
Then you should definitely consider Getting Naked for your business!
Of course I’m not talking literally…I’m saying you should start adopting the ideas from Patrick Lencioni’s latest book ‘Getting Naked’. The premise of the book is using a different kind of approach with clients – being vulnerable and opening yourself up without any pretense or cover. I think of it as being really authentic…all the time, with everyone, warts and all!
You may have heard of Lencioni previously – he’s the author of several extremely popular and insightful business books, including ‘The 5 Dysfunctions of a Team’ and ‘The 5 Temptations of a CEO’. His books are written as business fables, which makes them fun to read, but the ideas are still very powerful.
So what does Getting Naked really mean? Let’s take a look: