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Fly the whole mess into the sea?

How important is it to keep a positive perspective?  It’s a popular topic on the self-help and self-development circuit as one of the keys to long-term happiness (or at least contentment).  There have also been a lot of scientific studies – in this article on the benefits of positive thinking from the Mayo Clinic or this […]

Why “The Experience” trumps “The Product”

Bon Appétit! This week kicks off Restaurant Week in several cities across the country, including Kansas City. It is a great opportunity for restaurants to showcase their cuisine and entice food lovers to get out of the house and try a new establishment or revisit an old favorite. In the KC metro, this annual event […]

The 5 things you need to build a Super DSI

Is your DSI super?  Wait…let’s step back first.  A DSI is a Dominant Selling Idea – think of it as the modern day version of the Unique Selling Proposition (USP).  Basically it’s THE big idea inside a marketing brand – it’s the selling idea that establishes you as the #1 choice within your category and […]

A Checklist for the New Year?

One of the things we work on with our clients and business owners is developing systems for their business.  It’s critical to build a systematic approach, figuring out the best way to do something and making sure it’s done that same way consistently…regardless of who’s doing the work.  Often the easiest way to rollout that […]

Ready for a fresh start in 2012? Try this!

If you’re like a lot of business owners and entrepreneurs that I’ve talked to recently…you’re feeling pretty tired.  One guy described it as feeling stretched thin.  Worn out, dragging, physically and mentally drained…and all for good reasons!  Let’s face it, for most of us the last 2…maybe even 3 years have been challenging in many […]