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Could your business be reinvented?

There was a little secret sauce released in an interview this past week that reaffirmed that any business can be reinvented.   And based on this example, business age and size has little to do with it.   It was much more about having vision and creating a plan of where they wanted to go and then […]

The best way to Advance your sales success…!

A successful sale – for everything but the simplest transactions – is a series of steps…and in order to reach a win-win conclusion you have to make it through all of the steps. But sometimes the most challenging part of the selling discussion is being able to link those steps together and keep everyone on […]

What can you do in 5 seconds or less? Why it matters…

There are two walls colliding in the information world.    Today the amount of information coming is faster than ever and our thirst for it seems unquenchable.    On the flip-side this has greatly reduced the amount of time we allow ourselves to focus on a single piece of information, before we move on to the next.   […]

What are your Common Complaints?

Did you know that one of the best ways to communicate your value is based on your common complaints? Well actually not YOUR common complaints, but the common complaints of your best / most likely customers.  One of the key tenets of great marketing is that you are always answering your prospective customer’s question of […]