About the PBCA
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Although Aspire Business Development is my business, I am a member of the Professional Business Coaches Alliance (PBCA), which is a group of professionally trained business coaches that work together (that’s the alliance part) to help business owners succeed.
Here’s a blurb from the PBCA website (www.pbca.biz ) that explains what makes a PBCA coach different than other coaches:
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Quite simply stated, the VAST majority of coaches that you may meet are trained as personal/life coaches. That’s just the FACT. While they may be fine personal coaches, this does NOT make them good business coaches.
A good business coach has a business background, has been extensively trained in all areas of business, and has an assortment of tools to help you with your business challenges - in addition to the traditional coach training.
Don’t be fooled! The typical response that a personal/life coach who is posing as a legitimate business coach is this: “all of your business problems are personal problems. If you just do what you know you should be doing, you will improve your business.” That’s a bunch of bull! Simply because you own a business does not mean that you are an expert on marketing, sales, customer service, financial management, human resources, systems design, management and leadership. A REAL business coach will help you fill in the gaps. Simply making you more personally effective won’t!
If you are interviewing coaches, simply ask them:
- What resources are available to help you with your business challenges?
- How will they help you in marketing?
- How will they help you to improve your sales successes?
- How will they help you improve your customer service?
- How will they help you hire better, train employees better, and motivate them more effectively?
- What programs do they have to help you systemize your business so that you can work less?
- Where were they trained to be a business coach?
- How often do they get additional business training?
A PBCA business coach meets strict qualifications before they are even allowed to join, and receives additional intensive business training before they ever get to you. In addition to the training, they receive on-going business training every week via group conference calls. A PBCA coach has access to more than 500 specific strategies to help you in your business. And a PBCA business coach has access to other business coaches across North America to confer with if they are challenged by something.
The choice for you is easy. A PBCA business coach is unparalleled in today’s business advisory arena.
If you are thinking about talking to a business coach, simply click the link below!
Call Shawn Kinkade now at 913-660-9400 or click here to contact us!
Below is a map where you can find PBCA Coaches in North America!
