By now, as a small business owner, you’ve likely seen all sorts of articles and posts on why it’s important to have a blog to promote your business.

www.Entrepreneur.com  has a great article from almost a year ago Should You Start A Business Blog?  The answer is yes and their primary reason is as a marketing tool to help generate sales leads.  Here are some other key points from the article:

• A blog allows you to interact with your clients in a totally different way than any other marketing approach.  You can educate and get to know prospects without ‘selling’ to them.
• Because they are interactive, a blog can be used for real-time candid feedback and product development ideas.
• A blog gives your company a personal side and a personality (although this is less of an issue for small businesses, it’s still important).

Read More…