Culturally the US has a real problem when it comes to trying to keep up with the Joneses (who knew there was a wikipedia article on that phrase?). Business owners and entrepreneurs aren’t immune from this issue and probably even have it worse than the general public.
As an entrepreneur starting out, you are going to work very hard and likely not make much money for at least the first year and probably the first couple of years you are in business. Once you do build up some momentum and start making some money, you’ll have a lot of pent up demand and the desire to tangibly prove to the world that you’ve made it!
The problem is that this mindset can drive otherwise successful business owners into a bad spiral – causing lots of stress, making less than ideal decisions and generally hurting the business and the owner.
All because the owner has forgotten (or doesn’t have) their own definition of success. Because absent your own definition of success you are likely to fall into someone else’s definition of success and keeping up with the Joneses.