Marketing
« Previous EntriesAre you getting the word out?
Wednesday, July 2nd, 2008If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Photo by looking4poetry
Good public relations for a small business can be a huge lift in terms of visibility and having prospects find you. Getting your business (or yourself) profiled in an article, on the radio or on TV is […]
Kansas City Zoo has a great Marketing Opportunity
Monday, June 23rd, 2008If you’re in the market to sell something (product or a service), you know you’ve got a huge competitive advantage when you can give your customers a unique experience. Just this last weekend, the Kansas City Zoo offered up an opportunity to see and experience something totally different.
If you live in Kansas City, then you […]
The 1 thing you want customers and prospects saying
Thursday, June 19th, 2008Push versus Pull
Which one of these options sounds better to you?
Option 1: You develop an extensive advertising and marketing campaign, complete with direct mail, ads in the local media and maybe even a radio campaign.
Your name, your message gets pushed out (hopefully primarily to your target market) and you get a response rate of 1 […]
Can you bridge the gap to persuade readers?
Monday, June 9th, 2008photo by mandj98
There are a lot of techniques and approaches you can use to market and sell your products and services - some of them are complex and not very obvious and some of them are fairly straightforward.
As an example, I ran across this blog post from Michael Fortin (well known copy writer) about using […]
Are you being Dramatically Different?
Monday, May 19th, 2008There is an ‘X’ factor when it comes to product and marketing success. There are those products and ideas that make unprecedented leaps to popularity.
They generate buzz and make people talk about them. Think about things like the iPhone or the iPod. How about the Nintendo Wii?
Those products are Dramatically Different!
Note: this is 2nd […]
