I always used to hate picture day in grade school – you had to get dressed up (you had to stay clean) and I almost always ended up closing my eyes. Even now, I really don’t like getting my picture taken, I’d much rather be behind the lens.  I’m sure everyone feels this way […]

         photo by frumbert Everybody wants to grow their business and although there are lots of ways to grow the bottom line through cost savings, operational efficiencies and stuff like that, most of the focus is on getting more potential customers – which puts us into Marketing! Here’s the definition of marketing that I use:  […]

Photo by hrtmnstrfr You (and your business) are really good at something. Maybe it’s a tangible skill related to how you create or deliver your product or service.  Maybe it’s an intangible soft skill like active listening or customer follow-up. Whatever it is, it’s one of only a few things that really makes you different […]

Buy low, sell high!                  Use a consistent look and feel for marketing! Sell benefits not features!            Keep in touch with existing customers! It costs 6x as much to get new customers as it does to keep old ones! Know your target market!       Include a clear ‘Call To Action’! People generally buy from people that they […]

photo by wili hybrid  There are times when we make things harder than they have to be. It can be really hard to grow your business – when you’re still in the first couple of years, not only are you doing all the work but you’re still going through a major learning curve.  When you’re […]

There’s a lot of people talking about how bad the economy is, how bad the impact on business is and how there are a lot of similarities between today’s current environment and the Great Depression. It’s all really cheerful stuff. However, it does inspire reflection and in my case a bit of a history lesson. […]