Articles on: Marketing

It looks good enough to eat!

Picture by Darwin Bell Have you ever been watching TV when you were really hungry? The pizza ad with the impossibly good looking slices of gooey cheese and crispy crust, super piled high with great looking toppings. The steak on the grill just that’s just about done, juices dripping down into the flames and the […]

How can you stand out?

photo by  pshutterbug I’ve been giving a lot of thought lately to target markets and how important they are to most small business owners.  Clearly the world is a big place and the more you can differentiate yourself and stand out, the more likely you’ll be the provider that gets the first shot at the […]

Could you Triple your Marketing Success?

Photo by Laffy4k  Note: this is the first in a series about supercharging your marketing message by leveraging some of the ideas in Jump Start Your Business Brain by Doug Hall.   This is an excellent book with some really practical strategies and ideas for enhancing your marketing message. I’m also doing a workshop on this […]

Discover the Real Reason you should Blog for Business

By now, as a small business owner, you’ve likely seen all sorts of articles and posts on why it’s important to have a blog to promote your business. www.Entrepreneur.com has a great article (it’s a bit dated, but still worthwhile) Should You Start A Business Blog?  The answer is yes and their primary reason is […]

What's your pitch?

Photo by Flyfshrmn98  One of the key things that can make the networking process much easier is developing and getting extremely comfortable with your elevator pitch. An elevator pitch is a concise, focused and interesting description of who you are and what you do, imagine if you were riding on an elevator with your perfect […]

Are you on the Marketing Fast Track?

photo by Amnemona There are a lot of great ways to market your business, but a lot of really effective, inexpensive marketing ideas are related to networking. In the book Endless Referrals by Bob Burg, Networking is defined as follows: The cultivating of mutually beneficial, give and take, win-win relationships. The first couple of steps […]