Articles on: Marketing

Are you leveraging Web 2.0 for your business?

There’s a lot of hype, misinformation and general confusion around the term Web 2.0.  There’s also an entire generation entering the workforce (“Generation Net”) that’s never known a world without being connected and interacting over the web. So what is Web 2.0?  As a small business owner should you care? and how does it apply […]

Chris Cakes – Restaurant Review, Business Review

A lot of people around Kansas City have heard of Chris Cakes, they’ve been doing catering, special events and fund raisers for a long, long time and they are very popular.  They specialize in pancake breakfasts – usually tossing them to the customers with a lot of fun banter. In what I thought was an […]

Your Vision is fine…

You started your business with some kind of dream, some sort of plan. Maybe you imagined what it would look like in 3 years, 5 years or even 10 years out. (as an unrelated side note, 10 years is a really long time – think about all of the things that have changed in the […]

Are you competing on Price?

I thought about this because I saw an interesting article on Costco (nytimes.com/2005/07/17/business/yourmoney/17costco) that I found on the 37 Signals Blog (http://www.37signals.com/svn/posts/505-5-business-lessons-from-costco).

Although I’m not a customer at Costco, I did shop at their primary competition, Sam’s Club, this weekend and the first thing I think of when I think of the category is…low price. Well that and really large jars of mayonnaise and cereal boxes that won’t fit in our car.