Marketing
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Monday, June 9th, 2008If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!
photo by mandj98
There are a lot of techniques and approaches you can use to market and sell your products and services - some of them are complex and not very obvious and some of them are fairly straightforward.
As an [...]
Are you being Dramatically Different?
Monday, May 19th, 2008There is an ‘X’ factor when it comes to product and marketing success. There are those products and ideas that make unprecedented leaps to popularity.
They generate buzz and make people talk about them. Think about things like the iPhone or the iPod. How about the Nintendo Wii?
Those products are Dramatically Different!
Note: this is 2nd [...]
It’s a Wicked business model…
Monday, May 12th, 2008Wicked is the Broadway musical extravaganza that has been setting box office records throughout it’s 4 1/2 year run.
In fact, according to this article in the Kansas City Star, Wicked is set to break $1 Billion (with a B) in Box Office Gross Revenues sometime in the next couple of weeks!
Here are some other interesting [...]
Does your story Jump Off the Page and Dazzle?
Sunday, April 20th, 2008photo by Nicholas_T
I had the chance to see the movie “21″ last night and one of the central themes of the movie really stood out to me. The main character is a super-smart kid from humble roots in Boston and is in desperate need of a full ride scholarship to Harvard Medical school (Harvard Med [...]
It looks good enough to eat!
Monday, April 14th, 2008Picture by Darwin Bell
Have you ever been watching TV when you were really hungry?
The pizza ad with the impossibly good looking slices of gooey cheese and crispy crust, super piled high with great looking toppings.
The steak on the grill just that’s just about done, juices dripping down into the flames and the char marks in [...]
How can you stand out?
Wednesday, March 19th, 2008photo by pshutterbug
I’ve been giving a lot of thought lately to target markets and how important they are to most small business owners. Clearly the world is a big place and the more you can differentiate yourself and stand out, the more likely you’ll be the provider that gets the first shot at the business.
As [...]
Could you Triple your Marketing Success?
Friday, February 8th, 2008Photo by Laffy4k
Note: this is the first in a series about supercharging your marketing message by leveraging some of the ideas in Jump Start Your Business Brain by Doug Hall. This is an excellent book with some really practical strategies and ideas for enhancing your marketing message.
I’m also doing a workshop on this material in [...]
