Marketing
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Wednesday, March 19th, 2008If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!
photo by pshutterbug
I’ve been giving a lot of thought lately to target markets and how important they are to most small business owners. Clearly the world is a big place and the more you can differentiate yourself and stand [...]
Could you Triple your Marketing Success?
Friday, February 8th, 2008Photo by Laffy4k
Note: this is the first in a series about supercharging your marketing message by leveraging some of the ideas in Jump Start Your Business Brain by Doug Hall. This is an excellent book with some really practical strategies and ideas for enhancing your marketing message.
I’m also doing a workshop on this material in [...]
Discover the Real Reason you should Blog for Business
Saturday, January 26th, 2008By now, as a small business owner, you’ve likely seen all sorts of articles and posts on why it’s important to have a blog to promote your business.
www.Entrepreneur.com has a great article from almost a year ago Should You Start A Business Blog? The answer is yes and their primary reason is as a marketing [...]
What’s your pitch?
Tuesday, January 22nd, 2008Photo by Flyfshrmn98
One of the key things that can make the networking process much easier is developing and getting extremely comfortable with your elevator pitch.
An elevator pitch is a concise, focused and interesting description of who you are and what you do, imagine if you were riding on an elevator with your perfect business prospect [...]
Are you on the Marketing Fast Track?
Saturday, January 19th, 2008photo by Amnemona
There are a lot of great ways to market your business, but a lot of really effective, inexpensive marketing ideas are related to networking.
In the book Endless Referrals by Bob Burg, Networking is defined as follows:
The cultivating of mutually beneficial, give and take, win-win relationships.
The first couple of steps is to establish a [...]
How to NOT use a Sales Letter
Wednesday, January 2nd, 2008 photo by Drawings of Light - Paul
As a business owner you get lots of sales letters. I could probably wallpaper a large room with the number of Credit Card offers I’ve gotten in the past year. Most of them go directly in the trash (often unread) but I will occasionally get something that catches [...]
Testimonials - Good vs. Bad and how to get them.
Friday, December 28th, 2007Not all testimonials are created equal. Done well and used the right way, a strong testimonial can be an absolute gold mine and drive tremendous sales to your business. Poor testimonials can be ineffective - or even turn people away.
“If they’re offering a bottle for free, it must be good!” - Jean from Springfield
“It [...]
