How do people think about you? You hear business pundits talk about the importance of marketing and branding all the time – and if you happen to be a huge multi-national conglomerate you likely have a large team of people and a huge budget to help you with your ‘branding’.  For the rest of us, branding […]

If you’re like most business owners I know, you would like to be more effective when it comes to marketing – and it turns out there is a recipe that can help you do just that if you’re willing to give it a try. I’ve had the “opportunity” to do a lot of travelling the […]

A friend of mine and I went to a new restaurant the other day. It’s billed as a cool, new trendy place and we were both looking forward to checking it out. When we got there, there was a bit of a line…and we were thinking “great – it’s a popular place and they’re doing […]

If you’re like most business owners, you didn’t start your business because you really liked marketing (unless of course you started a marketing business…). But if you’ve been in business for any time at all, you’ve probably realized that it’s pretty important to find ways to get people to hold up their hand and say […]

It is really noisy out there…and I’m not talking about the kids on your street…although that may be true as well. I’m talking about the noise in the marketplace. You know the overwhelming avalanche of information that we’re all subjected to every single day. Being on the receiving end is difficult and we’ve mostly developed […]

After 3 or 4 days of creatively combining leftover turkey, cranberry sauce, stuffing and other trimmings we often are left with the dilemma of should I make one more meal of this or toss it.   Whether or not you care to admit it, a similar scenario plays out in your business life as well; there […]