Any small business owner who wants to grow their business and eventually free themselves up from the day to day grind is going to have to solve a few things. You’re going to have to learn how to market your products and services effectively.  I’m differentiating marketing from sales as the activities and efforts that […]

  photo by Ian Hayhurst I bet you’re really good at what you do.  You add a lot of value to the right kind of customers…probably way more value than you charge for (if you’re like most business owners I know).  You know your industry, your product and service inside and out.  In fact you […]

  photo by x-ray delta one Does your marketing suck?  Wouldn’t you like to strap on your mind control helmet and make your target market sit up and listen to all the great things you could do for them? There are times when marketing feels like black magic…or maybe rocket science, but the reality is […]

  photo by peggyhr Sometimes it can really help to look at things upside down…or backwards if you want to find some answers!  The change in perspective generates a lot of ideas and be a valuable tool. I’m talking about Reverse Brainstorming – a simple and powerful way to spark ideas that might get overlooked […]

  Pam from The Office There’s an important aspect of marketing that often gets overlooked.  The tendency is to think about marketing as advertising or branding, but marketing is also all about the little things.  Marketing is every interaction that you (and your employees) have with your customers and prospective customers.  Are they greeted with […]

  photo by nolifebeforecoffee Can your customers find your business when it comes to searching locally? Back in April when Google released / updated Google Places they also shared that 20% of all searches done on Google included location…translating to nearly 3 Billion searches using Google data from March!!! Beyond that, a recent study done […]