photo by Dave F Do you know what you’re subconsciously telling people about your business?  Are you sending messages that don’t match up with the impression that you’d like to send (assuming that you know what that is)? The thing is that you and your employees are constantly sending out messages whether you mean […]

Photo by azrainman It’s not necessary to change.  Survival is not mandatory!   – W. Edwards Deming If you’re not actively marketing your business, you’re at a dead end!  Even if you’re doing a bit of marketing here and there, if you don’t have an online presence…if people can’t find you online – you’re at a […]

   photo by !!sahrizvi Your marketing is a net that you throw out to capture the attention of your best prospects.  You want to snare those prospects (and only those prospects) with the information, benefits and outcomes that speak to their situation.  That’s not going to happen on a single visit or interaction, you need […]

  Photo by andy_c Maybe this has happened to you.  You’ve got a great idea for a new product or a new business – something you just know people are going to be lining up to buy.  You do some quick back of the napkin business planning and realize that you need to get the […]

We all love buying something with a great guarantee – it takes the risk out of an unproven product, it gives you confidence that the vendor really stands behind their work and it generates a lot of credibility that you are getting what you pay for. Guarantees are a great thing…for the buyer, but not […]

  photo by christian.senger We had a great discussion the other day in one of my Peer Group Advisory Board meetings on marketing ideas for a typical small business.  There are lots of things that are important when it comes to marketing: Understanding who is your best target market, Understanding the benefits and outcomes you […]