Outbound sales and marketing are dying…(or at least becoming a lot less effective!). The folks over at Hubspot pointed this out almost 2 years when they talked about Inbound Marketing vs. Outbound Marketing.  To me it’s intuitively clear  the internet, along with caller-id and sophisticated phone systems have made it much more difficult to […]

                   comic from blaugh.com I had a great discussion this morning with an entrepreneur that’s still in the start-up phase for her new business.  We talked about what her approach is, how she’s going to be different than the competition and ultimately where she wants to go with her business. She’s in a very conservative […]

In case you’re wondering – this is what it looks like…it’s a meatcard, more specifically it’s a business card made out of meat.  I was just in the process of ordering new cards, but decided these weren’t really what I was looking for (although they would generate a lot of attention…). I’ve needed to order […]

   photo by DuckBrown  It can be really tough to be in Professional Services – especially if you’re on your own.  Lawyers, Accountants, Doctors, Chiropractors, Consultants – there’s a bunch of people that fall into that list and all of them go out and fight the good fight during the day and then you’re expected […]

  photo by luckyrob If you’re looking for success stories of social media, then you should check out Queensland Tourism board’s latest marketing idea. It’s a contest called The Best Job in the World – basically it’s an open video audition for the newly created ‘Caretaker of the Islands of the Great Barrier Reef’.  This […]

There is a lot of confusion out there on how to use Online Social Networking sites to make money.  Unless you’ve been under a rock, you’ve heard about the huge rise in popularity in social media and the inevitable rise of interest in how it can used to make money…and that’s where the problem comes […]