Photo by Flyfshrmn98  One of the key things that can make the networking process much easier is developing and getting extremely comfortable with your elevator pitch. An elevator pitch is a concise, focused and interesting description of who you are and what you do, imagine if you were riding on an elevator with your perfect […]

photo by Amnemona There are a lot of great ways to market your business, but a lot of really effective, inexpensive marketing ideas are related to networking. In the book Endless Referrals by Bob Burg, Networking is defined as follows: The cultivating of mutually beneficial, give and take, win-win relationships. The first couple of steps […]

Networking is a tough thing to do – or at least it’s tough to do well.  If you were to look at the whole thing objectively, the primary reason to network is to benefit yourself or your business.  After all you want to grow your business, that’s the point. However, the catch-22 is that if […]

I’m currently taking the shotgun approach to networking.  I haven’t yet found that really productive niche or two, so instead I’m going to pretty much any event that I can within a 20 mile radius.  It’s pretty tiring, but I think it will pay off in the long run (and I’m meeting a lot of […]

I ran across a couple of totally unrelated stories today (via the wonderful world of the Internet and the enjoyable blog of Bill Harris – Dubious Quality) that got me to thinking about the importance of friends.  There are lots of studies that relate the value of being connected from a personal standpoint.  A lot of those […]

…So my approach going forward is to be friendly, be approachable, try to be somebody’s first friend (as suggested by Scott Ginsberg here: http://hellomynameisscott.blogspot.com/2007/07/be-somebodys-first-friend.html especially once I’m not the new guy).