photo by icatus
When you’re talking about overall business effectiveness, the first thing you have to figure out is where the bottleneck is within your business (side note – it’s really challenging to find a good picture to represent a bottleneck).
Of course the bottleneck is the constriction / constraint in terms of your growth potential. As an example, a lot of businesses have the issue of getting enough leads generated or getting interest in buying. They have plenty of capacity in all other aspects of the business, so in this case, the bottleneck of the business is marketing.
Of course using that example, it wouldn’t make any sense to invest time, money or resources into anything but better marketing…at least until you uncover the next bottleneck.
I thought it would be worthwhile to dig up a post I did a while back that has a pretty good model to talk through this idea – I call it the 8 Pillars Model and it’s a good way to think through your business. What Pillars are holding you back?
Can you identify the primary bottleneck in your business success right now? When’s the last time you tried to identify where things were getting hung up? I’d love to hear your thoughts – share them in the comments below.
Shawn Kinkade Kansas City Business Coach