One of my high school classmates was born on a leap day, he still can’t legally drive and his 21st birthday (84 for the rest of us) is still decades away!   We only get that extra day every four years; just one day added to the calendar.  It’s 24 hours that you never had the […]

This is a guest post from Michael Dehoyos (see his background at the end). There are a lot of ways to market your business, but for a lot of industries, conferences or events are a big one… With January already coming to a close, 2020 is in full swing! You’ve got your calendar highlighting all […]

Every industry has them, words or phrases that get repeated over and over until you almost start laughing inside when you hear them.  Many of them don’t even have their original meaning.  One of the most notable in sports was Hank Stram’s (legendary KC Chief’s Coach of SuperBowl IV) use of the word Matriculate.  ….and […]

At some point you’ve probably experienced sore muscles. Maybe it was the first time you hit the weights after a long break or you decided to run a couple miles on a whim, when you’ve mostly been running to the refrigerator for the last 6 months!  One of the surest ways to wake up your […]

We all know people who never can seem to make up their mind or stick to a decision, their course can change as fast as the wind changes directions.  From day to day or sometimes hour to hour, it’s hard to get behind their initiatives because you know it’s only a matter of time before […]

Today we’re doing something a bit different – here’s a guest post on using Instagram as a marketing tool for a small business.  At Aspire we’re not currently using Instagram, but there’s no denying it’s a big platform and there are a lot of reasons to consider using it.  Check out Marquis’s post and leave […]