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It’s not necessary to change.  Survival is not mandatory!   – W. Edwards Deming

If you’re not actively marketing your business, you’re at a dead end!  Even if you’re doing a bit of marketing here and there, if you don’t have an online presence…if people can’t find you online – you’re at a dead end!

I had a great discussion with a business owner today who had seen a handout from one of my recent workshops.  One of the bullet points that really caught his attention (and made him noticeably uncomfortable) was the following:

• You should have 5 to 10 active marketing strategies at any given time.

His comment (and I’ve heard this from plenty of other business owners) was “I’m not big enough for a marketing department and I don’t have the time or money for even 5 strategies”!

It’s not necessary to change.  Survival is not mandatory!

As a small business owner, regardless of whatever your business is, you are first and foremost in the Marketing business.  See the marketing assessment below to find out how your Marketing business is doing.

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