Dolphins are really smart – if you haven’t had a chance to check out the new show Life from the Discovery Channel you’re missing out.  There was a recent episode that did a segment on dolphins who lived in a really shallow area in the ocean.  The dolphins would purposely stir up mud in a circle around a bunch of fish.  The fish would see the mud as an obstacle and jump over the mud…right into the waiting mouths of the rest of the dolphins!  Lunch delivered!

What does that have to do with blogging for business?  Technically not much other than blogging for business is also a really smart thing to do…and I bet if dolphins could type they would have blogs for their businesses!

Still not convinced?  Well here are 5 great reasons why you should have a blog for your business:

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                   comic from blaugh.com  

I had a great discussion this morning with an entrepreneur that’s still in the start-up phase for her new business.  We talked about what her approach is, how she’s going to be different than the competition and ultimately where she wants to go with her business.

She’s in a very conservative / old-fashioned industry that isn’t doing much with websites so one way she’s looking to stand out is to incorporate social media into her marketing mix…and she’s also planning on starting a blog…maybe.

A lot of what we talked about was whether a blog made sense, what she might blog about, how to make it work, etc. 

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I’ve been really busy the last few months (which is a great problem to have these days), but it’s been challenging to keep up with all of the great stuff that’s out on the internet.

I pick up a lot of ideas for articles and blog posts from Social Media (LinkedIn, Twitter, etc.) when I get the time to surf a bit – or if I’m doing research.  I also have a lot of blogs set up on various RSS readers, on my Yahoo home page, my Google home page and even some just tucked into odd corners.

I also follow blogs from a variety of local folks that I see around Kansas City that I think are very good – here’s a few – Sarah at Dog Eared Pages of course.  Although I haven’t met him personally, I like Sam Meers at Smoke and Meers and a couple that  new to blogging,  Tara Renze at Prospects to Partners and Jason Terry (of the upcoming Blue Gurus) are going to be good reading.

On a national level, there are just a few blogs that I value enough that I sign up for their email feed – several of them because they have good content, but more importantly because I just enjoy reading them.  These are the kinds of emails that you look forward to reading – a treat to look forward to.

Here are 4 of them that add a real splash of color to my inbox!

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