photo by annia316 

A lot of business owners talk about growing their business by networking.  You imagine a crowded chamber after hours meeting and it’s hard to picture generating business in that kind of setting.

The reality is you can’t (or at least it’s unlikely).

What you can do at those kinds of events is meet new people and determine if they have any potential to collaborate with you in the future.  If they do and you can develop a mutually beneficial win-win relationship  over time with someone you get to Know, Like and Trust.

THEN you have some good potential to generate new business from networking!

I had a great demonstration of this the other day over coffee.

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