photo by 9-lives

Imagine a large elephant and a relatively small rider, making their way through the jungle.  Now imagine the elephant sees something they’re interested in and heads that direction…at that point, the rider is literally carried away, even if that’s not where they wanted to go!

That’s a key premise in Switch (How to change when change is hard) by Chip Heath and Dan Heath.  As the title suggests, this is a book about effecting change…within yourself, your family or your business and it’s full of great stories and a lot of practical ideas.

What’s the deal with the elephant and the rider?  They’re part of an analogy originally developed by Jonathan Haidt – author of The Happiness Hypothesis.  The elephant represents your emotional side and the rider is the analytical / rational part of you.  Think about it this way – it’s mid afternoon, you’re kind of hungry and you know there’s a leftover doughnut laying on a plate in the other room.  Rationally you know you don’t need to doughnut, they’re fried rings of death!  However you also know they taste great and emotionally that doughnut would make you feel really good.  For most people, the elephant is going to win that battle fairly quickly and you are going to eat that doughnut!

That’s what really cool about Switch – they give you a practical framework to not only understand why we act the way we do, but also tools that can help you do something about it.

Read More…

photo by Simon Peckham

I had a great discussion the other day at one of my Peer Group Advisory Boards – we were talking about rolling out a new marketing initiative and that it would be a real challenge.

At that point, one of the members used a phrase that summarizes one of the primary secrets of business success:

“If it was easy, everybody would be doing it.”

On the surface that sounds like a pretty obvious thought…almost a ‘duh’ moment.  But if you think about it a bit longer, it uncovers a lot of the issues that business owners face all the time.

Read More…

   photo by visulogik

I ran across an interesting article on CNN Money that talked about how recessions don’t spark start-ups – essentially the number of new businesses that get started every year (at least over the last 30 years) is steady and doesn’t have any correlation to difficult times (or much of anything else).

The source of the data is a recent study from Kansas City’s own Kauffman Foundation:

Regardless of the dataset examined, each year’s total of new companies is consistent with other years, with annual numbers fluctuating only mildly.

It’s surprising to me at least there’s no apparent correlation to the economy, government policy, availability of resources or education – in general the takeaway is that at a macro level there’s a consistent number of new businesses formed every year.

So what can we learn about starting a business during difficult times?

Read More…