Outbound sales and marketing are dying…(or at least becoming a lot less effective!).

The folks over at Hubspot pointed this out almost 2 years when they talked about Inbound Marketing vs. Outbound Marketing.  To me it’s intuitively clear  the internet, along with caller-id and sophisticated phone systems have made it much more difficult to successfully sell a prospect that isn’t currently in a buying mode.

However if you’re like most business owners, you’re spending a good portion of your time thinking about how you can ‘sell’ your stuff to your target market.

Stop selling and start educating!

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