Everyone needs an Elaine.

Not Elaine Benes (from Seinfeld) – the Elaine I’m talking about came up in a discussion at the workshop I did this morning for the Overland Park Chamber on marketing to your existing customers.

The discussion was on the importance of employees carrying out your key marketing differences to your customers -really representing all of your best values and qualities to give ‘Wow’ service.

One of the participants was from Grandma’s Office Catering and she used the example of one of their caterers (Elaine) that was a perfect example of what we were talking about.  Elaine not only had a great attitude and made everyone smile, she was also reliable, on top of her responsibilities and a great ambassador for the business. 

Elaine gets customers to call in and rave about how much they like her, even when she’s just doing her job.

So how do you get your own Elaine?

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