photo by Tiago Daniel

Wouldn’t it be great to have an almost sure-fire winner when it comes to marketing your business or yourself?  With all of the hype and discussion about Social Media, some people are assuming that they’ve found the answer.

In fact, I’ve had several people ask me if Social Media really was the end-all be-all silver bullet that everyone is making it out to be.

The answer obviously is NO!

However the answer to whether or not business owners and professionals should be participating in Social Media is a resounding YES!

The better question is what should you be doing and how can someone who’s an independent professional or selling Business to Business really use these tools in a meaningful way?  This is the first post in a short series to give you some ideas on how to use these tools.  Here’s the link if you’re interested in seeing the second post in the Silver Bullet series.

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Outbound sales and marketing are dying…(or at least becoming a lot less effective!).

The folks over at Hubspot pointed this out almost 2 years when they talked about Inbound Marketing vs. Outbound Marketing.  To me it’s intuitively clear  the internet, along with caller-id and sophisticated phone systems have made it much more difficult to successfully sell a prospect that isn’t currently in a buying mode.

However if you’re like most business owners, you’re spending a good portion of your time thinking about how you can ‘sell’ your stuff to your target market.

Stop selling and start educating!

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