We all love buying something with a great guarantee – it takes the risk out of an unproven product, it gives you confidence that the vendor really stands behind their work and it generates a lot of credibility that you are getting what you pay for.

Guarantees are a great thing…for the buyer, but not the seller…right?

Wrong! – Guarantees are great for both the buyers and the seller!

We had a great discussion this morning at one of my Peer Group Advisory Board meetings about one of the business owners rolling out a guarantee as part of his latest marketing campaign.  It was a tough topic with lots of things to consider.

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