comic from blaugh.com  

I had a great discussion this morning with an entrepreneur that’s still in the start-up phase for her new business.  We talked about what her approach is, how she’s going to be different than the competition and ultimately where she wants to go with her business.

She’s in a very conservative / old-fashioned industry that isn’t doing much with websites so one way she’s looking to stand out is to incorporate social media into her marketing mix…and she’s also planning on starting a blog…maybe.

A lot of what we talked about was whether a blog made sense, what she might blog about, how to make it work, etc. 

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