photo by Jesse757

It can be really hard to get someone’s attention.  From a business perspective, there are people walking around you right now who have money and could theoretically spend it on your product or service.  If you could get their attention – you might be able to sell them something.

The problem is that other than the fact that they are people and can fog a mirror, you probably don’t know much about them.  You don’t know if they have any money.  You don’t know if they already have a solution for what you do.  You don’t know if they would be interested in what you do or not.  In short, you don’t know them…and they don’t know you.

Did I mention it’s really hard to get someone’s attention these days?  We’re all being bombarded by thousands of messages every day…and it can be really hard for something to get through all that noise!

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    photo by covilha 

“If a good reputation is like Gold, then having Integrity is like owning the mine.”  John C. Maxwell / Jim Dornan – Becoming a Person of Influence

I had a great opportunity to sit in on a Core Advocates training session this morning that focused on the importance of Reputation when it comes to building your business by word of mouth.  I’m going to be doing some work with the Core Advocates team in the future and I’m impressed with what the ‘core’ ideas behind the training.

Reputation is a critical part of anyone’s business success (or success overall), but how often do you actually hear anyone talk about it or take the time to really think through what their reputation actually is and what they’d like it to be?

Your reputation is up for discussion every single day.  “I’m looking for a good plumber…do you know one?”  “I’m going to that new restaurant on Metcalf this weekend – what did you think of it?”  People will talk, and with the explosion of Social Media, they have an easy platform to share their opinions and they’re doing more than ever.

Do you know what your reputation is? 

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