Looking through the lens of nostalgia, business used to be simple.  You could set up a road side stand (or the equivalent) and offer things that people wanted locally.  Your long term success totally depended on your local reputation and at the end of the day it was more about how you interacted with the community and your customers then it was about having some sort of great business model or get rich scheme.

Honest weights, Square Dealings – with the fish specials of the day.  Back in the day, it wasn’t just a numbers game, it wasn’t about having a sophisticated sales and marketing strategy or coming up with a surefire closing technique.  It was about doing the right thing, adding value and helping your customers win (while you win as well).

Sounds refreshing doesn’t it?

Somewhere along the way, we lost sight of those values – maybe because slow and steady wasn’t good enough or all of the technology got in the way of good business practices.  However…the good news is that we’re starting to see a return to the good old days – people are using the technology that’s out there to break down the barriers, not create more of them.  Let’s look at few examples:

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   photo by visulogik

I ran across an interesting article on CNN Money that talked about how recessions don’t spark start-ups – essentially the number of new businesses that get started every year (at least over the last 30 years) is steady and doesn’t have any correlation to difficult times (or much of anything else).

The source of the data is a recent study from Kansas City’s own Kauffman Foundation:

Regardless of the dataset examined, each year’s total of new companies is consistent with other years, with annual numbers fluctuating only mildly.

It’s surprising to me at least there’s no apparent correlation to the economy, government policy, availability of resources or education – in general the takeaway is that at a macro level there’s a consistent number of new businesses formed every year.

So what can we learn about starting a business during difficult times?

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  photo by jurvetson 

The American way is the creative and entrepreneurial spirit that remains strong even in the face of a terrible economy, bad news and a lot of reasons for people to be depressed.

I was fortunate enough to participate in the Kansas City Startup Weekend this past weekend and I came away with a new level of respect for innovation, creativity and  the ability for inspired, committed people to get stuff done.  A big thanks to Dan Melton at nptLabs for organizing the event!

If you don’t know, Startup Weekend is a celebration of the startup process – but the coolest part is that the attendees aren’t guests, but active participants that are on their own to make things happen.

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