photo by Terry Johnston

Trust may be the most important thing you can develop when it comes to your business success.

If people like you they’ll listen to you, but if they trust you they’ll do business with you.   – Zig Ziglar

There are lots of ingredients when it comes to success, but trust is one that permeates everything you do.  If you don’t have trust, you’re not going to be in business very long.  And these days, with access to the internet, camera phones and 24×7 media – trust, credibility and authenticity are more important than ever.

How does trust impact your business?  Let’s take a look:

Read More…

   photo by DuckBrown 

It can be really tough to be in Professional Services – especially if you’re on your own. 

Lawyers, Accountants, Doctors, Chiropractors, Consultants – there’s a bunch of people that fall into that list and all of them go out and fight the good fight during the day and then you’re expected to put on your marketing and sales costume when you have some free time and generate new business.

Like most business owners,  you’re really good at what you do…your craft…but you’re not necessarily great at the sales and marketing game.  In fact if you’re like most of us, the idea or marketing kind of makes you uncomfortable and you would much rather spend your time doing what you’re great at and just have clients show up on their own.

However, unless that’s a particular superpower that you happen to have (“Captain Marketing?”) then you’re in the same boat as the rest of us in terms of needing to consistently generate new business and clients. 

The good news is that there are some great (and comfortable) ways for Professionals to market themselves very successfully.  Here’s one example below:

Read More…