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photo by I’m Fantastic – quote from Conan the Barbarian
Crushing your enemies might be a bit strong, maybe you don’t think about your business ‘Dominating’ in your industry – but you should be thinking about how you will be the premier provider of whatever it is that you do. If you’re thinking more along the lines of ‘I’d like to be an average provider in my industry and have moderate success along the way’ – I would suggest that you’re going to struggle with your business.
It doesn’t have to be ‘Go Big or Go Home’ – great doesn’t equal big, but if you’re not aspiring to greatness, to dominating your little corner of the market, then I’d like to politely ask: “What are you doing?”
Most likely you’re shooting for a successful business…
“A successful business…works predictably, effortlessly and profitably each and every day..… [without a supreme sacrifice by an owner/manager]”
– Michael Gerber, the E-Myth Revisited
That’s the kind of success (and domination) that Business Development can deliver. Of course, the first question might be…what is business development?
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