photo by Blue.Steel 

Over this past weekend, Facebook launched the capability to claim your name as a vanity extension (i.e. www.facebook.com/yourname).   To give you an idea of what this means – Facebook had 200,000 names registered…in the first 10 minutes (launching at midnight).  Within an hour, over 1 Million names had been claimed and over the course of the weekend, more than 3 Million names were claimed.  Facebook has over 200 Million profiles, so they have a long way to go, but it’s still a big number!

Here are a lot more Facebook details from Mashable on how big this was from Facebook’s point of view (they were concerned the system might crash).

Google, LinkedIn, and Twitter also allow you to claim your name – the questions I’ve had from a few folks are “So – What’s the big deal?” and “How do I do this?” 

I’ll try to answer both of those here.

Read More…

  photo by fotologic 

There are a lot of people actively using Social Media, but there are still many, many, many more that aren’t and they don’t really understand the whole thing. 

The biggest issue that I hear over and over again?

“Who has the time for all of this stuff?” – generally followed closely by the observation that they are currently getting swamped by email, phone calls and all sorts of other time killers.

There are two issues at work here – the first one is that a lot of people need a better handle on time management (check out 3 ways to create more time).  The second issue is that people really don’t see the benefit to Social Media – by many it’s still viewed as the province of kids and online marketers (not necessarily exclusive groups…) 

Read More…

There is a lot of confusion out there on how to use Online Social Networking sites to make money.  Unless you’ve been under a rock, you’ve heard about the huge rise in popularity in social media and the inevitable rise of interest in how it can used to make money…and that’s where the problem comes in.

I had  a great discussion with one of my fellow PBCA coaches on a very specific example she saw in LinkedIn.  She happens to be in a LinkedIn group with a life coach who could use some pointers on online Social Media Marketing.  See below for details.

Read More…