photo by icatus

When you’re talking about overall business effectiveness, the first thing you have to figure out is where the bottleneck is within your business (side note – it’s really challenging to find a good picture to represent a bottleneck).

Of course the bottleneck is the constriction / constraint in terms of your growth potential.  As an example, a lot of businesses have the issue of getting enough leads generated or getting interest in buying.  They have plenty of capacity in all other aspects of the business, so in this case, the bottleneck of the business is marketing.

Of course using that example, it wouldn’t make any sense to invest time, money or resources into anything but better marketing…at least until you uncover the next bottleneck. 

I thought it would be worthwhile to dig up a post I did a while back that has a pretty good model to talk through this idea – I call it the 8 Pillars Model and it’s a good way to think through your business.   What Pillars are holding you back?

Can you identify the primary bottleneck in your business success right now?  When’s the last time you tried to identify where things were getting hung up?  I’d love to hear your thoughts – share them in the comments below.

Shawn Kinkade  Kansas City Business Coach

  photo by x-ray delta one

Does your marketing suck?  Wouldn’t you like to strap on your mind control helmet and make your target market sit up and listen to all the great things you could do for them?

There are times when marketing feels like black magic…or maybe rocket science, but the reality is there are proven and well understood principles of marketing that, if followed, will get the right people raising their hands and asking to learn more about your product or service.

It’s not a silver bullet – these principles are fairly easy to understand, but they can be difficult to actually put into practice.  The good news is that you don’t have to be perfect off the bat – most of your competitors aren’t very good at marketing either (just look around at a lot of the marketing targeting you these days).  With a little bit of knowledge and effort, you’ve got a great opportunity to stand out and take control of your marketplace!

What are these tried and true principles?  Let’s take a look:

Read More…

A few weeks ago I wrote about Daniel Pink’s new book Drive, which is all about the science behind what motivates people and how the business world (and the educational world) aren’t keeping up with that science and using motivational techniques that really don’t work very well anymore.

Well I stumbled across the perfect primer on the book and the topic – it’s a short video speech from Daniel Pink on the core concepts and it’s illustrated with an animated technique that’s really engaging and adds a lot to the presentation.

Here’s the link if you can’t see the video for some reason:  RSA Animate – Drive

Let me know what you think about it – share your thoughts in the comments below.

Shawn Kinkade  Kansas City Business Coach

picture by NCinDC 

I’m a big fan of models or metaphors as a way to discuss complicated ideas.  Anytime you can give someone a visual representation for a complex idea you’re a lot more likely to get your point across.

One model that I stole ran across recently is called the 8 Pillars of a Profitable Enterprise.  As a business coach, I’m always trying to figure out ways to focus (and get my clients to focus) on what the real constraints to their business are.  “We don’t have enough customers.” might be a true statement and could be a problem, but as a business owner you don’t have control over your customers.  You have control over your marketing message, how you deliver your product, how you handle your customers during their transactions – all of which could lead to a result of not having enough customers.

Enter the 8 Pillars model.

Read More…